Enterprise excellence in China

22 April 2015 | General News
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Prof Yeung delivering his keynote address

NUS Business School's China Business Centre (CBC) successfully launched the inaugural CBC Flagship Forum and Industry Roundtables in Beijing, China, from 9 to 10 April. The Forum was themed "Globalisation and Transformation of China and Chinese Enterprises".

More than 400 participants attended the event to gain insights from five successful industry leaders from China and Singapore on how Chinese companies should create robust business models.

In his address, Professor Bernard Yeung, Dean and Stephen Riady Distinguished Professor from NUS Business School spoke about China being at the forefront of the global economy, and how with its transformation and globalisation, could benefit the rest of the world.

"This journey will require the right people contributing the right ideas, working together in a harmonious and synergistic way. The CBC will provide the platform to facilitate such initiatives and exchanges," said Prof Yeung.

The other keynote speakers included Prof Wang Shi, founder and Chairman of China Vanke, the largest residential real estate developer in China.

Prof Wang highlighted the importance of Chinese enterprises to create their own business models and to adopt a globalised perspective. "Transformations are usually initiated by crisis. But for many enterprises, it is often too late to start transforming a business when a crisis has already occurred, said Prof Wang. 

This series of forums and industry roundtables in China serves as a key platform for industry leaders, policymakers and global CEOs to exchange China business insights and knowledge on topics relevant to Chinese businesses and the economy.

The CBC was launched in 2014 to advance its research and expertise of China's business landscape and strengthen its engagement with local policy makers and businesses.

Building on NUS Business School's expertise on China and its comprehensive network of Chinese alumni and business connections, it aims to contribute to the globalisation and transformation of China-related businesses by deepening the understanding of China's business environment.