Brand Singapore: Defining the nation

NUS Business School academics "Prof Jochen Wirtz, Dr Siok Kuan Tambyah, Assoc Prof Lawrence Loh, Asst Prof Johan Sulaeman and Assoc Prof Ang Swee Hoon" gave their perspectives on how Singapore's history has shaped our national brand, what Brand Singapore means today and where the nation is headed in the next 50 years.