Commentary: Singapore’s new tourism tagline deeply aspirational, but what does it mean?

Asst Prof Sin Harng Luh from the Department of Geography at the NUS Faculty of Arts and Social Sciences discussed Singapore’s new tourism tagline “Passion Made Possible”, its target audiences and its relevance. Asst Prof Sin opined that the tagline exhibits a sense of possibility and is deeply aspirational, making it relevant to both tourists and businesses alike, particularly in today’s mobile world.

• Channel NewsAsia Online, 30 August 2017