Omni United: Treading in the right direction

NUS Business School students An Jiasheng, Cai Qingwen Brendan, Chang Kaifeng and Chee Ping Yi Samuel examined the success of Omni United, a tyre manufacturing and distribution company. They noted that with a reputation as “the Ikea of tyres”, Omni United aims to compete against the big names in the industry by offering better and more innovative products at affordable prices.