18
April
2019
|
15:35
Europe/Amsterdam

Averting the retail apocalypse: A Singapore survival kit

Wesley Chia, final-year business student and Assoc Prof Ang Swee Hoon from the Dept of Marketing at NUS Business School, wrote that e-commerce might be a boon for customers but it does not have to be a bane for physical retailers. Applying both formats judiciously is key.