Good sunshine day, good shopping day?

Do you find yourself spending more than usual when the weather is great? Is it a rational decision or a sentimental impulse?

An NUS Business School study found that a typical consumer spends on average 1 per cent more when the weather is good and this translates to an increase of $1.30 daily or more than $471 annually on credit cards alone. Lead author of the study, Low Tuck Kwong Distinguished Professor Sumit Agarwal unpacks the reasons behind people consuming more on sunny days.

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