Good sunshine day, good shopping day?
Do you find yourself spending more than usual when the weather is great? Is it a rational decision or a sentimental impulse?
An NUS Business School study found that a typical consumer spends on average 1 per cent more when the weather is good and this translates to an increase of $1.30 daily or more than $471 annually on credit cards alone. Lead author of the study, Low Tuck Kwong Distinguished Professor Sumit Agarwal unpacks the reasons behind people consuming more on sunny days.
Click here to read the full article.