17
October
2019
|
12:13
Europe/Amsterdam

How do innovators stay innovative? Here’s a look at how SIA does it

Prof Jochen Wirtz from the Dept of Marketing and Vice Dean (Graduate Studies) at NUS Business School shared findings from a joint study by the School on the elements that have made the Singapore Airlines (SIA) a serial innovator and its innovation-related capabilities, as well as the lessons that other companies and industries can learn from SIA.