Looking at US election campaign from a business perspective
Prof Andrew Delios, Head of Dept of Strategy and Policy at NUS Business School, noted that now more than ever, the US needs a multi-party system as its demographics and variance in voter preferences can only be met by a growth in the number of legitimate parties that effectively wield power and influence. He opined that this will not happen in the foreseeable future but if politicians act with the same vigour and attention to their customer base as organisations do, then we would see the emergence of new parties to serve new niches of voters.

