Measuring mobile-app audiences

Assoc Prof Anindya Datta from the Dept of Information Systems at the NUS School of Computing shared that he had led a group of scientists from the School to research on audience measurement for mobile apps and launched start-up venture Mobilewalla. The group had invented a new class of big-data techniques to measure app audiences that allows them to find mobile apps that have a high likelihood of possessing similar audience characteristics.

• TODAY, 22 May 2015, p34