09
September
2019
|
09:55
Europe/Amsterdam

The rise of the ASEAN superapps

Assoc Prof Nitin Pangarkar from the Dept of Strategy & Policy at NUS Business School observed that many popular apps harbour the ambition to be a regional Superapp, to offer a multitude of services under one umbrella with the aim of generating higher revenues and profits. He opined that an aspiring regional Superapp must carefully consider strategies and strong execution such as context and an anchor service to be successful.