Addressing the digital skills gap

13 March 2019 | General News
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(From left, seated:) Ms Susan Chee, Executive Director, IAS; Mr Khoong; and Ms Jamie Ang, Chief Financial Officer, Mediacorp signing the MOU witnessed by (from left, standing:) Prof Ho Teck Hua, NUS Senior Deputy President and Provost; Mr Ng; and Ms Janet Ang, Chairperson, NUS-ISS

The Institute of Systems Science at NUS (NUS-ISS), signed a Memorandum of Understanding (MOU) with the Singapore Media Academy (SMA) and Institute of Advertising Singapore (IAS) on 7 March to launch the Professional Certificate in Digital Marketing and Content Creation — a programme designed to address the digital skills gaps and grow the pool of digital talent in the local workforce. 

The collaboration — the first of its kind in Singapore between an Institute of Higher Learning, a Continuing Education and Training Centre for Media, and an industry association — signifies the partners’ commitment to working closely to identify digital skills gaps in the industry, supporting organisations and enabling working professionals to deepen their competencies in the areas of digital marketing and content creation.

Speaking at the MOU signing ceremony that was held during the NUS-ISS Annual Luncheon, CEO of NUS-ISS Mr Khoong Chan Meng, said the Institute is glad to be working with SMA and IAS on this important initiative. 

“Digital transformation is now an important priority for most organisations, and the key to achieving digital maturity lies in the digital intelligence of employees. NUS-ISS has a strong and rigorous curriculum in the digital space with courses ranging from Digital Innovation to Data Analytics, and we are delighted to be able to offer our expertise to this new Professional Certificate programme. We are committed to developing our portfolio through working with partners and industry associations to address the digital skills gap,” he added.
 

Digital transformation is now an important priority for most organisations, and the key to achieving digital maturity lies in the digital intelligence of employees. NUS-ISS has a strong and rigorous curriculum in the digital space with courses ranging from Digital Innovation to Data Analytics, and we are delighted to be able to offer our expertise to this new Professional Certificate programme. 

NUS-ISS and SMA will shape the curriculum together with IAS, providing industry experts to deliver the Professional Certificate programme. Participants will have the opportunity to discover the latest industry trends and techniques in digital marketing, and apply the skills in practical, hands-on workshops. Topics to be covered in the course include social media analytics, web analytics and search engine optimisation, marketing channels, e-commerce marketing and online content creation. 

Commenting on the new initiative, Mr Ng Cher Pong, Chief Executive of SkillsFuture Singapore, said, “SkillsFuture Singapore is pleased to support the Professional Certificate Programme in Digital Marketing and Content Creation that is being developed by NUS-ISS, SMA, and IAS. As our economy transforms, it is important to support our workforce and businesses to keep pace with the latest industry developments, in order to stay innovative and competitive.”

The programme will be offered as part of the SkillsFuture Series of training programmes to drive the competencies development in Digital Marketing, one of the eight priority and emerging skills. Participants who successfully complete all the modules will receive a Professional Certificate jointly issued by NUS-ISS, SMA and IAS.

See press release.