Developing soft powers to sell heavy duty tools

This was an article contribution by NUS Business School students Goh Jia Han, Daryl Chan, Ng Xu Hao and Yeo Sui Chuan. They discussed how Chee Fatt Co Pte Ltd, has grown from a humble hardware shop with a zinc roof into one of the leading distributors of precision tools, industrial hand tools and power tools in Singapore and South-east Asia.