Textbooks by NUS dons a global hit

25 September 2017 | Education

A set of textbooks co-written by two NUS marketing professors, Prof Jochen Wirtz and Assoc Prof Ang Swee Hoon from the Dept of Marketing at NUS Business School, have been translated and adapted for use in universities all over the world. Their textbooks also include questions that may prompt discussion of newer firms not included in the books.