26
October
2018
|
16:22
Europe/Amsterdam

Building customer loyalty gradually

NUS Business Associate Professor Zhang Yan discussed a study by the School and the Chinese University of Hong Kong, which analysed whether giving rewards gradually would engage people more than giving the same rewards all at once. http://news.nus.edu.sg/sites/default/files/resources/news/2018/2018-10/2018-10-26/LOYALTY-bt-26oct-p25.pdf