Meat the professionals

Ms Nguyen Thu Thao, Ms Seow Jie Xi, Ms Michelle Sin Hui Ping and Ms Drusilla Yap Wan Hui from NUS Business School wrote about the growth of Indoguna Singapore which begun in 1993 as a purveyor of premium meats to hotels and restaurants, but has gone beyond B2B to now also reach out to the consumer market through its online e-commerce platform.