Relationships give Singaporeans satisfaction, but tangibles fall short

Assoc Prof Siok Kuan Tambyah and Assoc Prof Tan Soo Jiuan, both from the Dept of Marketing at NUS Business School, recently unveiled their latest results in the book "Happiness, Well-being and Society - What Matters for Singaporeans", part of an ongoing study which dates back to 1996. The studyfinds overall quality of life dipped in 2016 compared to 2011. The 2016/17 survey is the fifth report in the series which is conducted every five years and there were 1,503 Singapore citizens who responded between Oct 2016 and Feb 2017.