Shop till you drop or when you run out of cards

Dr Sumit Agarwal, Low Tuck Kwong Professor at NUS Business School; Assoc Prof Qian Wenlan from the Dept of Finance at NUS Business School; and Mr Kang Mo Koo, PhD student from the Dept of Real Estate at NUS School of Design and Environment, shared and highlighted findings, from the marketers’ and policymaker’s perspectives, of their study on the Great Singapore Sale and its impact on consumption based on card transaction data.

• The Straits Times, 8 June 2016, Opinion, pA20