16
June
2019
|
10:09
Europe/Amsterdam

The big challenge of winning back trust in the Boeing 737 Max

Prof Jochen Wirtz from the Dept of Marketing and Vice Dean (Graduate Studies) at the NUS Business School, discussed Boeing’s challenges in restoring confidence and trust among airlines, pilots and passengers in the wake of the deadly crashes of two Boeing 737 Max and subsequent grounding of 380 aircrafts worldwide.