Triple triumph by business students
NUS Business School students came out tops at three recent international business case competitions - the Copenhagen Business School Case Competition in Denmark, Belgrade Business International Case Competition in Serbia, and Global Business Case Competition in Seattle in the United States.
The NUS team comprising students Douglas Eu, Goh Hui Han, Ivan Ho and Mabelyn Tan, impressed the judges with their analysis and valuation results of a business case on the TDC Group, Denmark’s largest telco company to clinch victory in the Copenhagen Business School (CBS) Case Competition in March. They beat 11 other teams such as the University of California, Berkeley and Hong Kong University of Science and Technology. NUS garnered the most wins in the competition’s 14-year history as it also won the CBS Case Competition in 2002, 2011 and 2013.
"Winning the CBS Case Competition is definitely a proud achievement, especially having had to face 11 other top case schools from around the world. However, the experience taught me more than that — it made me realise the importance of teamwork and hard work, but most of all, appreciate the fact that what we learnt in business school is actually highly applicable and relevant to many of today's businesses," says team leader Ivan, a Year 4 business student.
At the Belgrade Business International Case Competition held in April, NUS Business School tasted success for the third time in the four-year-history of the competition. Students Ahamed Marzouq, Phyllis Ng, Mabelyn Tan and Freddie Teo, beat teams from 15 other universities, with a strong marketing plan for a highly regulated company that was comprehensive, and resonated with the Serbian culture.
Also held in April was the 17-year old Global Business Case Competition (Seattle) whereby students Clayton Chu, Fabian Kho, Jasmine Lim and Sean Ling became the first Singaporean team to win the competition, defeating teams from 11 other universities. They scored with an in-depth analysis and wide-ranging set of recommendations for the business case on the Volkswagen Group.
Every year, NUS Business School students are given opportunities to work with industries on consulting projects, and participate in programmes outside the classroom. Together with international case competitions, these projects broaden students’ knowledge and sharpen their skills. “Beyond classroom teaching, such real-world experiences groom and nurture our students to be future business leaders,” said Associate Professor Chng Chee Kiong, Vice Dean, Undergraduate Studies, NUS Business School.
